When it comes to effective Social Media Marketing for your business you may want to consider outsourcing instead of hiring the high school or college intern that needs a temporary job.
Truth is, It takes several hours a month to capably handle a single social media platform, never mind 7 of them. Do you think you have time to effectively manage it yourself? Could your time be better spent on more pressing matters?
I could probably list 25 or more reasons why you want to consider outsourcing, but I’ve simply picked 3 that I believe are most important to the busy business owner with no time to do the work themselves.
Reason #1. There Aren’t Enough Hours in a Work Week
According to Forbes, it takes 32 hours a month to manage a single social media platform correctly. That’s roughly 6-8 hours per week. Only 25% of small business owners spend 6-10 hours per week on social media. This isn’t because they underestimate its value; they just don’t have the time.
Being a business owner means you are busy! Having too many things to juggle in your business usually leads to outsourcing social media marketing or handing it off to an assistant or intern. Giving your social media marketing responsibility to the newest, youngest employee tends to slow the marketing process of the business. There’s a learning curve.
If you decide to have a presence on several social media sites and consider the statistics above, you aren’t likely to have the time to give them the attention they all need to be most effective.
Can you really manage them all yourself? No.
Can you afford to devote a couple employees to the task? Probably not.
Can you afford to not be on Social Media at all? Absolutely not!
“Social media is a grind, It’s all about day-to-day communication and talking with people live and that never ends.”
Reason #2. You Must Have An Understanding For Social Media
For the most effective Social Media Management, you really should have a solid understanding on platform systems and be able to predict upcoming trends? Being able to create quality content that the public wants to interact with will be crucial to your success.
When you choose to outsource your work to a Social Media Marketing Agency, you are handing your work over to someone who understands the key Social Media tools, systems, and platforms. Additionally, they have specific systems in place so they can engage on all the platforms together offering a well-rounded synergistic experience for your business and for your audience.
3) Social media marketing involves real-time marketing and response.
Social Media must be timely. Statistics show that a whopping 89% of social media requests go unanswered by brands. If you aren’t responding to your potential customers and your competitor is, guess who’s getting the customers.
And don’t assume people are not using Social Media for customer care. Check out this graphic by SproutSocial.
That means you can’t take a break from managing your social media because you had a week long seminar or conference, or ignore it all together on the weekends because you aren’t at the office.
It also means you can’t just pick and choose which comments you want to respond to. Your potential customers are waiting on you — and they want a response pretty quickly.
Social media accounts really demand constant monitoring. If some unhappy customer posts a negative comment on your Facebook page, you want to respond quickly. You can’t afford to have some explosive review of your business sitting at your profile unnoticed and unanswered for two weeks. It will negatively impact your reputation.
Ignoring them won’t make them go away, you won’t always make everyone happy, but you can make things better by simply responding and engaging with the person leaving the comment.
So there you have it!
3 solid reasons why you may want to consider outsourcing your social media management if you plan to grow your business online.
Even brick and mortar, people in the door, types of business can benefit from having an online presence. People are online even when out and about on their phones, and you can bet they aren’t finding you if you aren’t present on social media.
If you aren’t sure what to do next, Contact Us and let’s chat and we’ll give you some direction on how to grow your business. Be sure to get your free website SEO Audit too and download the free report.