Article Video Marketing and Why

What is Article Video Marketing?

Article video marketing is a new type of internet marketing and advertising in which business create 2-5 minute short videos about specific topics using content from articles and other text sources. The videos are then uploaded to various video sharing websites like YouTube for distribution and exposure.

Article Video Marketing can be a very powerful tool in your marketing strategies if you use it well.

The following are what we will cover in hopes of helping you accomplish your business goals.

Why even consider Article Video Marketing?

The landscape of content marketing has changed, as well. Today, content only succeeds if it delivers what consumers want, when and how they want it.

Fortunately, its easy to keep up with the changing landscape when you invest in cutting-edge forms of content, such as video marketing. In todays fast-paced world, video marketing is one of the few types of online material that provides the value, relevance and flexibility consumers need, all while catering to the on-the-go lifestyle they want.

skeptical

Not convinced video marketing is the way of the future? Here are a few statistics to help you understand exactly how popular video marketing has become in recent years, according to news shared by HubSpot:

  • Video is projected to claim more than 80% of all web traffic by 2019.
  • Adding a video to marketing emails can boost click-through rates by 200-300%.
  • Embedding videos in landing pages can increase conversion rates by 80%.
  • 90% of customers report that product videos help them make purchasing decisions.
  • According to YouTube, mobile video consumption grows by 100% every year.
  • 64% of customers are more likely to buy a product online after watching a video about it.
  • 87% of online marketers are currently using video content in their digital marketing strategies.
  • A third of all the time people spend online is dedicated to watching videos.
  • Video ads now account for more than 35% of all ad spending online.
  • 59% of company decision makers would rather watch a video than read an article or blog post.
  • Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words. (SOURCE)

How To Convert Articles into Videos

There are several ways to turn articles into videos. The most traditional way is by creating a powerpoint presentation of the original article, which is basically transforming the article text into an animated slideshow. Relevant pictures are then added to the slideshow and voice is recorded over each slide to create a voice-over narration for the video.

Finally, the presentation is recorded using a screen capture software like Camtasia and the slideshow is now turned into a video that can be uploaded to a video sharing site like YouTube for sharing.

Advantages Of Article Video Marketing

Article video marketing is an extension of Article marketing but serves as an alternate medium for businesses to convey their message to a wider audience, and get more exposure. Being an audio-visual medium, articles turned into videos also reduce the time required to read the articles.

Studies show that people would prefer to watch something than read about something. This strategy helps get your information out in bite size pieces that viewers are more likely to engage with.

Related Tools For Article Video Marketing

The following is some, not all, related tools you might want to incorporate into this strategy.

  • Multimedia5
  • Microsoft Powerpoint
  • Windows Movie Maker
  • Article Video Robot
  • PowToon
  • Magisto
  • iMovie
  • AfterEffects

References

Source: https://en.wikipedia.org/wiki/Article_video_marketing

If you agree with what you’ve read and you want to incorporate more Video Marketing into your business strategy but not sure where to start, Contact Us. We would be happy to discuss the options you have

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