How Amazon Steers Shoppers to Its Own Products

How Amazon Steers Shoppers to Its Own Products

Amazon understands the power of a customer review and it knows how to use that information.

We may begin to see some really interesting customer reviews if what’s shared in this article is true.

The company now has roughly 100 private label brands for sale, but few of those are sold under the Amazon brand.

And while traditional retailers can readily scan their sales data and understand what size shirts and colors sell and which ones don’t, Amazon has hundreds of reviews of competitors’ products on its website, providing customer feedback on how the shirt looked after five washes or how it fit different body types.

“Amazon can analyze those reviews and figure out why customers were dissatisfied with a certain product,” said Cooper Smith, an analyst at research firm Gartner L2. “Amazon can then turn around and create a private label for a similar product but improve upon it based on what customers say.”

Read the rest of the article  Read More…

If you happen to be a business that is NOT selling your products and or services on Amazon, we have just the way for you to showcase your 5 star customer reviews with the world. Chances are, your competitors aren’t studying your customer reviews but you never know.

Even if they are, why not show case how your customers feel about you with a 60 second Customer Review Video. 

Wondering how to stand out above your competition?  We have more than customer reviews and happy to discuss some innovative strategies with you. Contact us. 

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